Ego Food
A comment popped out of my brain this morning and bounced around the kitchen table. One of those things that after they are said my brain goes: "DOH..did that come out of my mouth." What I said was: " You know it dawned on me that advertising is only talking to my ego." Well duh. Jo-Ann pointed out that's why it doesn't have to be real or even make any logical sense. It can be blatantly false, totally unrealistic but wholly effective. If that's the kind of food my ego eats I think I had better get on a different diet. We've put off the wood gathering venture for today as its pouring rain. This mornings walk down to Savory road will be using 'brollies. And then a cat door in the shop, and the installation of two six volt, deep cycle, gel cells in the Boler. Yesterday we paused the wood gathering to take a refreshing "Barb". Sounds vaguely Australian. But it isn't. We named the practice after a friend of ours who enjoyed li...